Client: 2Towns CiderHouse
Super stoked to concept the brand and illustrate 2Town's new Hard Tea line, TeaREX Killer Tea. Working with the wonderful Harbor Creatives team, we came up with several branding ideas. When 2Towns decided to go with the TeaRex theme, I was off to the races on illustrating our dapper T-Rex character and scenes. But it didn't stop there. Afterwards came the Brand Guide, Sell Sheets, Posters and of course animation.
We took home the 2024 Craft Beer Marketing Award for best packaging for cans. I designed this award graphic to celebrate and promote.
For the first promo video, I wanted to weld together the 2D illustrations with a realistic Victorian scene in 3D. I had to figure out a way to Segway that transition, so I thought of having the Dino illustrations form the label of the cans would do. Ahh a pitcher of Tea Rex Killer Iced Tea on a wonderful Downton Abbey day.
